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'the Traffic <br /> By its nature, suburban strip development is served primarily if not exclu- <br /> sively by the automobile and occurs where traffic is greatest. Consequently, <br /> every strip must balance a certain tension between accommodating through- <br /> trips and providing access to the activities and services of the strip itself. Traffic <br /> is, of course, the lifeblood of these activities since automobiles typically provide <br /> the only way to get to the strip or to get around. But too much traffic, or poorly <br /> planned traffic, can strangle the strip, and congestion and inconven- <br /> ience will cause shoppers to avoid it and shop somewhere else. When <br /> traffic counts reach 20,000 to 30,000 or more per day, visibility of <br /> the stores will be high and merchants will be happy, but access <br /> becomes increasingly difficult, and the strip is at risk. This is the <br /> situation that many suburban strips now face. <br /> To ensure continued mobility, traffic planning and design must <br /> • resolve the inherent conflict between through-traffic and traffic <br /> • <br /> whose destination is the strip itself. In other words, traffic must <br /> be tamed and managed so that the goose that laid the golden egg <br /> • is not killed. But this means different things in different places. <br /> ■ Decide whether the main arterial road should be a seam or an <br /> edge. A seam allows speeds ranging from 30 to 35 miles per hour and <br /> has up to six lanes with a median. As the term implies, a seam has <br /> the potential to knit the community together across the arterial. An <br /> 1/2 edge, on the other hand, has eight or more lanes and speeds ranging <br /> from 45 to 55 miles per hour. It divides the community in ways that <br /> should be respected. While traffic can be tamed, within limits, along <br /> • a seam, the community should in most cases accept an edge as an <br /> edge and not try to connect or integrate land uses, urban design, or <br /> community activities on both sides of the arterial. <br /> • Do not destroy the commercial vitality of the strip by taking too much traffic <br /> off it. Whatever solutions are chosen, they must ensure continuing ease of <br /> access to the commercial developments along the strip or they will wither and <br /> die. Transportation solutions must be scaled to the specific nature of the strip <br /> and balanced to serve multiple needs and multiple markets. <br /> • Plan for traffic volume and capacity to accommodate the needs of both <br /> through- and destination traffic; neither is going to go away. Where too much <br /> • traffic and resulting conflict exist, the community must look for alternatives. <br /> Some options that might be appropriate would be separating traffic through the <br /> use of parallel local streets or frontage roads; limiting access points to commer- <br /> 12 <br />