Agenda Packets - 2011/11/14 - Laserfiche WebLink

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Mounds View City Council October 24, 2011 Regular Meeting Page 5 1 Council Member Hull questioned if the property owner was made aware of the five day time 2 period. City Administrator Ericson indicated the property owner was sent this information. 3 4 Council Member Hull requested the address be corrected within the Resolution. 5 6 MOTION/SECOND: Gunn/Hull. To Waive the Reading and Adopt Resolution 7841, 7 Authorizing the Abatement of Nuisance Code Violations at 2242 Bronson Drive. 8 9 Ayes – 4 Nays – 0 Motion carried. 10 11 D. Resolution 7844, Approving an Amendment to the Billboard Lease on 12 Medtronic Property. 13 14 City Administrator Ericson stated that earlier this year the City was approached by Clear 15 Channel, requesting to convert one of the former golf course property billboards to an LED 16 display. City Code does provide for LED displays; however, there were several obstacles within 17 the code that has prevented such a conversion. The City has since amended the dynamic sign 18 display language. 19 20 City Administrator Ericson reviewed the billboard lease with the Council. He stated the 21 information regarding the dynamic display billboard was presented to Medtronic. Staff 22 recommended approval of the amendment to the billboard lease on Medtronic Property. 23 24 Council Member Stigney questioned what type of revenue would be generated by a digital 25 display billboard versus a traditional billboard. Tom McCarver, Clear Channel Outdoor, 26 indicated the revenue was significantly higher along with the expense to maintain and upkeep 27 these signs. 28 29 Council Member Stigney felt the dynamic display rents proposed to be paid to the City were too 30 low given the fact it was not a fair share of the overall revenues. For this reason, he would not 31 support the lease amendment. 32 33 Mayor Flaherty asked if any other lease agreements in neighboring communities were researched. 34 City Administrator Ericson indicated there were very few lease agreements with municipalities. 35 The only two he found were with the City of Blaine and the City of West St. Paul. 36 37 Mayor Flaherty did not view the lease as being the City’s attempt to receive a fair share of the 38 “pie,” but rather a fair and equitable rental rate. He indicated the Council could refuse, to see if 39 the rate would be increased. 40 41 Mr. McCarver commented that Clear Channel was moving into more and more cities. He noted 42 that a sense of fairness was being created as the lease information was public. 43 44 MOTION/SECOND: Flaherty/Gunn. To Waive the Reading and Adopt Resolution 7844, 45