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"Main Street." Excelsior Boulevard has long been identified as a potential Main Street for the <br /> city. The Boulevard has evolved from one of the original vehicular links between Minneapolis <br /> and western suburbs, into a contemporary auto-oriented commercial artery. <br /> Excelsior Boulevard serves many purposes within both the region and City being a <br /> community link, major roadway, gateway, mixed-use commercial district and regional landmark, <br /> and a working main street. <br /> BENEFITS <br /> • Create a streetscape that improves the image and reinforces the unique qualities of Excelsior <br /> Boulevard; Integrate the functional needs to move the traffic with safety and aesthetic needs <br /> to creating a comfortable pedestrian environment; attract more and better businesses to the <br /> corridor; and make the corridor a special,positive feature of the community. <br /> I. CONCLUSION <br /> A part of each plan can be identified with the situation of Highway 10 in Mounds View. <br /> Reviewing the positive and negatives of each plan allows Mounds View to incorporate proven <br /> plan aspects as we move ahead on creating a cohesive "Highway 10 Plan." <br /> X. PUBLIC PARTICIPATION <br /> One of the key reasons for undertaking community outreach activities is simply to deter <br /> negative sentiments of local citizens. The critical goal is to prevent opposition and to create <br /> support; any supportive action that results is simply a desirable secondary effect. <br /> Three primary factors cause community opposition to development projects: lack of <br /> adequate information, fear of being ignored, and conflict of goals. Mounds View residents have <br /> been informed on the redevelopment of Highway 10 through FOCUS 2000 reports. Lack of <br /> involvement can be resolved through public participation. This has been done with FOCUS <br /> 2000 but further public participation is recommended as the process moves forward. <br /> Traditional forms of public information include fact sheets, bulletins, newsletters, direct <br /> mail pieces videos, etc. In additions, presentations such as open-door workshops or broad <br /> community meetings are often set up to disseminate public information. Unfortunately, these <br /> 16 <br />