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PUBLIC RELATIONS <br /> •If, as suggested in the revised Purposes statement, the AMM is to be the <br /> exclusive representative of the collective interests of the metropolitan cities, <br /> then it is important that the Association increase its visibility in the eyes of <br /> the legislature and the general public. The Task Force reviewed and endorsed <br /> the work of the AMM' s Legislative Coordinating Committee Public Relations <br /> Subcommittee to establish a public relations system to inform the public, <br /> including media, legislators, and AMM legislative contacts about metropolitan <br /> city issues. <br /> RECOMMENDATIONS <br /> 1. Media contacts should be identified in each AMM-member city vis-a-vis a <br /> legislative contact response form. Legislative contacts in each city <br /> should be responsible for interaction with local newspapers, radio, city <br /> newsletters, cable television, etc. <br /> 2. The AMM staff should identify and establish relationships with contacts <br /> within the major metropolitan area media, both print and electronic. <br /> 3. A delegation of the AMM staff and Legislative Coordinating Committee should <br /> meet with major newspaper staffs early in legislative sessions to discuss <br /> AMM priorities and positions. Media contacts, both local and metropolitan <br /> • wide, should be invited and encouraged to attend our legislative breakfasts. <br /> 4. During legislative sessions, we should issue specific press releases on AMM <br /> priori-ties, and response to important issues (i .e. tax policy) as changes <br /> are proposed. <br /> 5. At the conclusion of each legislative session, we should issue press <br /> releases on the AMM' s legislative agenda, and how well we believe the <br /> legislature met the needs of metropolitan area municipalities. <br /> 6. We recommend that AMM develop a "report card" of priority issues with <br /> ratings for each legislator. These should be distributed to member cities <br /> with suggestions for potential local use. <br /> 7. We need to identify potential allies on important issues, i.e. Chambers of <br /> Commerce, League of Women Voters, etc. <br /> • <br /> - 12 - <br />