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Items 8A-8F,Reports of Staff <br /> May 15,2009 EDC Meeting <br /> • Phase 2 of the Mounds View Branding Project is the creation of a Public <br /> Communications/Marketing Plan. Patrick Bettenburg of Risdall Marketing Group will <br /> present the EDA with the Plan on Tuesday, May 26, 2009. The plan will be an <br /> extension of the entire branding process. The goal and objectives for the plan are as <br /> follows: <br /> Goal: Successfully connect with the City's target audiences, getting them to remember <br /> the City's brand message and associate it with the brand's value. <br /> Objectives: 1) Refine the City's current communication vehicles 2) Offer suggestions <br /> for other communication efforts and 3) Provide a structure for each communication <br /> channel <br /> The implementation of the plan is not included in the EDA's contract with Risdall, so City <br /> staff would implement the plan. Implementation tasks will include the extension of the <br /> brand identity to City communication vehicles such as the City Website and the City <br /> newsletter. <br /> E. Select Senior Living Project <br /> The City Council approved this 95-unit senior housing project at the corner of Groveland <br /> Road and County Road 10 in October 2008. The contractor applied for the building <br /> permit in February 2009 and Building Official Kathi Osmonson has signed off on the <br /> building plans. There are several items that the City needs the developer or builder to <br /> • complete before issuing the permit including: <br /> • A signed Development Agreement <br /> • A signed Final Plat <br /> • Payment of Park Dedication and County Hwy10 trail fees <br /> In addition, the developer needs to secure financing in order to purchase the property. <br /> F. Self-Serve Car Wash <br /> The owner of the self-serve car wash on County Road 10 recently told City staff that he <br /> plans to re-open on Monday, May 18, 2009. The building, however, must pass a <br /> building inspection before the owner re-opens the business. As of today's date, the <br /> owner has not scheduled the inspection. <br /> Respectfully submitted, <br /> Heidi Steinmetz <br /> • Economic Development Specialist <br /> Page 2 of 2 <br />