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<br />Item Number: 7B <br />Meeting Date: June 8, 2009 <br />Type of Business: EDA <br />Administrator Review: _____ <br /> <br /> City of Mounds View Staff Report <br />To: Economic Development Authority <br />Cc: Economic Development Commission <br />From: Heidi Steinmetz, Economic Development Specialist <br />Item Title/Subject: Public Communications & Marketing Plan <br /> <br /> <br />Background <br /> <br />The Public Communications & Marketing Plan is the last component of the Mounds <br />View Branding Project (prior to implementation). Below is an excerpt from Risdall’s <br />June 27, 2008 proposal to the EDA for the public communications & marketing plan <br />portion of the branding project: <br /> <br />The scope of phase two is to develop the communications and marketing <br />plans for execution by city staff. This is logical extension of our branding <br />process that builds upon the work done in the previous phase. RMG would <br />work to formalize these plans and focus them for effective and <br />comprehensive communications to all constituencies. <br /> <br />Plans are developed with the objective of successfully connecting with the <br />target audience and then getting them to remember the message and <br />associate it with the brand’s value. We can see by the RFP attachments that <br />there has been some effort to recognize the many different communication <br />vehicles available within the current plan. Our goal would be to refine those <br />you have identified, and to offer suggestions to others you might want to take <br />advantage of, and to provide a structure for each communication channel. <br /> <br />Risdall Marketing Group submitted the attached Public Communications & Marketing <br />Plan for the City. Kevin Deshler of Risdall Marketing Group will be attending the June <br />8th EDA meeting to present the plan and to answer questions. <br /> <br />The plan meets Risdall’s above stated goal to refine and offer suggestions to improve <br />the communications vehicles. City staff identified those elements in the May 2008 <br />Request for Proposals for Branding Services and a Public Communications & Marketing <br />Plan. City staff will be responsible for implementing the plan. Much of the plan <br />implementation will be based on the budgetary limits set by the EDA/City Council.