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PHASE II - PROMOTIONS , MARKETING AND PROGRAM ' <br /> STAFFING, NOVEMBER 21 - JANUARY 13 , 1983 <br /> • <br /> I . Promotions and Marketing <br /> A. Implement the promotions and marketing plan which will <br /> include at least half of the suggested ideas , but not <br /> limited to them. <br /> B. Suggested ideas are separate sections in Cities ' News- <br /> letters , separate brochures on the program, flyers , <br /> posters , banners , media exposEhfe, placemats , billboards , <br /> coupons , T-Shirts , partial refunds , speeches , presentations , <br /> sky writing, advertisements. on buses and city vehicles , <br /> special events such as a community leisure fair, special <br /> gimmicks - give aways , sandwich boards , etc . <br /> II . Program Staffing <br /> A. Develop a L.H .F. Program Manual for the teaching staff of <br /> the program. <br /> B. Develop a staff orientation and evaluation program. <br /> C. Assist in the recruitment and training of staff for programs . <br /> • <br /> Ms. Linder will receive access to the support services of office <br /> space, files , phones and clerical services . <br /> In return for the aforementioned services (I & II) from Ms . Linder , <br /> the cities will reimburse her under the terms specified in separate <br /> contracts with each city. In addition, she will receive up to $50/month <br /> for mileage and car allowance. <br /> A bonus will be paid to Ms. Linder based on the following formula . <br /> For every $1. 50 net profit per new registrant , Ms . Linder will re- <br /> ceive $1 per new registrant up to the maximum of $1 , 000 between the <br /> 2 cities. <br /> For Example : <br /> # of Registr. Class City Fee Income Expense <br /> 20 Stop Smoking MV $10 $200 $180 <br /> 30 Stop Smoking NB $10 $300 $180 <br /> 15 Stress Reduction MV $ 5 $ 75 $ 50 <br /> 10 Stress Reduction NB $ 5 $ 50 $ 50 <br /> 30 Aerobic Exercise MV $30 $900 $700 <br /> 30 Aerobic Exercise NB $30 $900 $700 <br /> 135 <br /> 1111 Net Profit MV 245 . 1 . 5 $163 . 33 <br /> Net Profit NB 320 1 . 5 = $213 . 33 <br /> Therefore , Ms. Linder would receive a bonus of $65 from Mounds View <br /> and $70 from New Brighton. <br />