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WSB has proved a cost proposal for the educational component as follows: <br /> 1. Communications & Engagement Strategy <br /> a. Develop a comprehensive, City-approved communications and engagement <br /> plan that includes: <br /> i. Engagement objectives and success measures <br /> ii. Key milestones tied to Council actions, outreach events, and the <br /> election <br /> iii. Inventory of outreach and communications tactics (including potential <br /> community events and other activities) tied to key milestones <br /> iv. Key stakeholder identification, roles and responsibilities <br /> Communications & Engagement Plan Estimate; $2,274.00 <br /> 2. Core Messaging & Project Narratives <br /> a. Create clear, defensible messaging that helps residents understand: <br /> i. Why each project is needed <br /> ii. How the projects fit into long-term planning and asset management <br /> iii. Project benefits <br /> iv. What happens if the project is delayed or not funded <br /> b. Messaging Framework <br /> i. Overall bond program narrative <br /> ii. Individual project narratives (1 per project) <br /> iii. Key benefits by audience (residents, businesses, seniors, families) <br /> iv. FAQs regarding the bond process and program ("Why now?", "How do <br /> bonds work" "How much will this cost me?") <br /> c. Deliverables <br /> i. Messaging framework <br /> ii. Project fact sheets/one page (digitally accessibly) <br /> iii. FAQ document (digitally accessibly) <br /> iv. Internal talking points for staff and elected officials <br /> Core Messaging & Project Narratives Estimate: $6,680.00 <br /> Phase 2: Outreach to Stakeholders & Community (Spring—Summer 2026) <br /> 3. Stakeholder Identification & Targeted Outreach <br /> a. Identify and prioritize key audiences, including: <br /> i. Residents most impacted by each project <br /> ii. Business owners and property owners <br /> iii. Community groups, boards, and commissions <br /> iv. Influential community voices and frequent commenters <br /> b. Activities <br /> i. Email outreach and information sharing <br /> ii. Small-group or one-on-one briefings (up to 12) <br /> iii. Communications and materials tailored to stakeholder interests <br /> c. Deliverables <br /> i. Outreach recommendations, playbook, and briefing materials for <br /> information sharing. <br /> Outreach to Stakeholders & Community Estimate: $7,144.00 <br /> The Mounds View Vision <br /> A Thriving Desirable Community <br />