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MINNESOTA OFFICE OF TOURISM SUPPORTS CELEBRATE MINNESOTA 1990 The Minnesota Office of Tourism has been involved with Celebrate Minnesota since early on. We are happy to introduce the various programs and activities they have helped develop to market and program Celebrate Minnesota - both statewide and nationally. Since Celebrate Minnesota 1990 is a major tourism related initiative, The Minnesota Office of Tourism has committed over $1.8 million to promoting Celebrate Minnesota 1990. Official Minnesota State Highway Map: in 1989-90, the tourism promotion on the back of the map is dedicated to promotion of Celebrate Minnesota 1990. Over 1.8 million copies of this map - containing a large, four-color Celebrate promotion will eventually be distributed. Sale of promotional items: to promote high visibility, as well as consumer awareness of Celebrate Minnesota 1990, a promotion service firm - Creative Promotions - has been placed under contract to supply and market a Celebrate gift line through gift shops, retail stores, and tourism businesses. Early projections are that between $1.5 and $2 million worth of Celebrate promotional items will be sold.- .Commemorative Celebrate License Plates: working through the Department of Public Safety, Celebrate Minnesota 1990 commemorative license plates are being .marketed through deputy registrars, Public Safety offices statewide, and through State Agency and Private business newsletters, paycheck stuffers, etc. This program provides funds to the state's foodshelves and amateur sports scholarships. Television Advertising: beginning in 1990, television viewers statewide will begin to see a series of television advertising spots designed to promote Celebrate Minnesota 1990. These spots will occupy the Office of Tourism's entire television advertising program instate offered through an agreement with the Minnesota Broadcasters Association including stations in Alexandria, Austin, Duluth, Mankato, Rochester, and St. Paul. Outside of Minnesota, a distinctive "wrap" that markets a special Celebrate Minnesota 1990 edition of the Minnesota Explorer will be created to accompany Minnesota's image spots. The 60 second spot will offer a tollfree number to call to get a free copy of the Minnesota Explorer. The spot will show in a marketing area that includes: Iowa, North and South Dakota, Wisconsin, Nebraska, Missouri and Indiana. The spots will air over a six to nine-week period beginning the last week of January 1990. Print Advertising: Newspaper support in 20 major out-of-state markets, including Canada will accompany the television advertising for Celebrate Minnesota 1990. Combined circulation is over 3.4, million. In the form of an insert, this print advertising will offer a free Minnesota Explorer. Tourism will also produce an insert of 1.3 million U.S. West telephone bills in Iowa, Nebraska, North and South Dakota. Radio Advertising: Through a long-standing agreement with the Minnesota Broadcasters Association, the Office of Tourism will utilize its radio advertising capabilities to promote Celebrate Minnesota 1990. A series of radio spots have been produced to not only raise awareness of Celebrate and what it is, but also to promote specific events throughout the season. Radio spots will be heard on over 150 stations statewide. The Celebrate Minnesota 1990 radio spots will start in January 1990. Celebrate Minnesota 1990 Edition of the Minnesota Explorer: An unprecedented two million copies of the spring/summer edition of the newspaper will be produced, and a free copy delivered into every household in the state. That's more than double the largest previous press run. Celebrate will be highlighted in both word and picture throughout the paper.