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SIGNS <br /> Exterior signs for business establishments in new buildings <br /> should be designed as an integral part of the building itself . <br /> Some of the primary considerations should be : <br /> • Materials <br /> These. should complement the overall building design . <br /> • Scale <br /> While signs must be readily visible from nearby walks <br /> and streets, it is important also to keep sign sizes <br /> within design proportions to the building itself . <br /> Placement <br /> Signs should be placed so that they relate well to all <br /> other signs on that particular building . Sign groupings <br /> and sign bands offer two good solutions to multiple <br /> signing problems . <br /> Individuality in signing can be achieved through the use of <br /> emblems , colors and letter style . The use of graphics in place <br /> of words whenever possible is encouraged . <br /> 22 <br />