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City Council Regular Meeting Minutes July 27, 2004 06 Page 6 1 2 Mr. Jenson stated Staff has been working with LeRoy Sign Company on the sign specifications, 3 noting two variances will be necessary to implement the signage, one for copy surface area, and 4 one for a height variance of two feet for a proposed height of ten feet. He added that a 5 conditional use permit is also required. 6 7 Mr. Jenson noted it is recommended that the City go with a ten foot by twelve foot sign, which 8 includes a two foot brick base. He indicated the sign's message center measures four feet by 9 twelve feet, while the top half of the sign is the City logo, also measuring four feet by twelve 10 feet. He added per side, the signs copy surface area measures ninety-six square feet. He 11 reported a double-sided sign is recommended,which would make a total copy surface area of one 12 hundred ninety-two square feet. He indicated, however, per the sign ordinance, a maximum of 13 one hundred fifty square feet is allowed for total copy surface area in the Recreational Open 14 Space(ROS) zoning district, where the sign is proposed to be located. He added, therefore, a 15 variance of forty-two square feet would be necessary. 16 17 Mr. Jenson reviewed that the City's sign ordinance requires ground signs to be a maximum 18 height of eight feet, adding the proposed sign is ten feet with the brick base. He indicated, 19 therefore, a height variance of two feet is necessary for the proposed sign. He noted under the 20 ROS zoning district, there is no requirement mentioned for ground sign height, however, the 21 City opted to ask for this variance given typical ground sign height. 22 23 Mr. Jenson noted as far as justification for the variances, one reason the sign got larger was 24 because it had to incorporate the City logo. He stated the City logo is dimensionally difficult to 25 reduce to make the sign copy surface area smaller, noting the logo cannot be sized any smaller 26 than shown on the drawings. He indicated that the City logo is required,per Council's goals and 27 objectives, for uniform communications, adding the sign needs to be large enough so it can be 28 seen from the roadway and is safe for drivers. He stated that the City was limited as to where 29 the sign could be placed, given the obstruction and visibility issues along Silver Lake Road. 30 31 Mr. Jenson reported the sign code stipulates the minimum conditions with respect to the issuance 32 of any conditional use.permit for an electronic message sign, adding that the items are covered 33 the City's application. He indicated Staff is recommending the following conditions: 34 1. Flashing and animation prohibited. 35 2. Hours of operation are limited and shall be between the hours of 6 a.m. and 10 36 p.m. 37 3. Message changeability should be minimized to accomplish the purpose of the 38 sign (Staff is recommending every five minutes,which is negotiable). 39 4. Sign aesthetics such as color(red or white), size of reader board and sign(not to 40 exceed what is proposed), construction materials (brick base to match brick on 41 the City Hall building), and landscaping (this can be basic, such as shrubbery 42 shown on site plan, or an elaborate landscape plan, which would be 43 preferred; budget will dictate this. 44 5. Consideration should be given to safety and neighborhood. 45 6. The Sign may only be used to promote items of general interest to the 46 community.