CC WORKSESSION 04152013 - Laserfiche WebLink

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resources administered by City departments may be expanded, modified or discontinued based on City goals, priorities and resources. 3.2 PURPOSE The City of St. Anthony wishes to represent itself, its services and its facilities appropriately and consistently on the Internet. The purpose of this policy is to establish procedures for creating a consistent overall social media presence that meets the City's established goals. The City of St. Anthony intends to use social media websites as an additional communication channel to help promote its programs, events, and services. This technology allows news of an event to spread quickly and is a good forum to facilitate public information. The City's official website, located at www.ci.saint- anthonv.mn.us shall remain the City's primary online medium for communicating information to the public. 3.3 GENERALPROCEDURES The City of St. Anthony has an overriding interest and expectation in deciding what is "spoken" on behalf of the City on its official social media sites. This policy establishes guidelines for the use of social media by individual City departments. This policy applies to any new, or pre- existing, social media networking websites sponsored by the City of St. Anthony. The City of St. Anthony's website www.ci.saint- anthony.mn.us will remain the City's primary and predominant Internet presence. Whenever possible information posted to the City's social media websites shall also be posted on the City's website (front page or the department's webpage). Content posted to City of St. Anthony social media sites will regularly contain links directing users back to the City's official website for more in -depth information, forms, documents or online services necessary to conduct business with the City of St. Anthony. 1. The best, most appropriate, City of St. Anthony uses of social media tools fall generally into two categories: a. As channels for disseminating time - sensitive information as quickly as possible. b. As marketing /promotional channels that increase the City's ability to broadcast its messages to the widest possible audience. 2. The City Clerk shall be responsible for overseeing and maintaining the City's primary webpage. Each department will be responsible for adhering to the City's record retention policy for materials that are maintained on the various departments sections of the City webpage and social media sites. 3. Department heads must receive permission from the City Manager prior to starting a secondary form of social communication for their respective departments.