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City Council Regular Meeting Minutes May 25, 2010 Page 3 Councilmember Stille requested clarification as to the size of the proposed additional ground sign in comparison to the existing signs. Mr. Wenkus replied that the existing signs are 4 feet tall by 5 feet wide. The proposed 6 foot by 6 foot ground sign will be slightly larger. The intent is to help the tenants with the ability of being seen from the road, and to give people in cars an understanding of what is located in the center that is not visible from the street. 8 Councilmember Jenson questioned why the artistic conception of the directional sign does not 9 appear to be similar to the other signs. Mr. Wenkus explained that the intent is to continue with 10 the stone base that appears within the center. The directional sign is considered to be more of an 11 internal sign within the site. 12 13 Councilmember Stille inquired if there was any discussion at the Planning Commission level 14 about scaling back the sign near Wendy's due to the proximity to the road in comparison to the 15 sign located in front of Smash Burger. Mr. Wenkus replied that the intent is for the signs to be 16 the same distance back, in line with the existing signs. 17 18 Councilmember Roth inquired about the necessity of the sign in front of Walmart. Mr. Wenkus 19 replied that putting the sign at this location will provide an opportunity for the tenants in this area 20 to be recognized by the traffic off of 39`x' Avenue. 21 22 Councilmember Roth noted there are still open store fronts in the development and asked if it is 23 anticipated that there will be a request for an additional sign to help capture customers in the 24 future. Ms. Thomas replied that the intent at this time is to capture the current need. Hopefully 25 this will fill the need and it will not be necessary to come back with another request. They do no 26 need to have all of the tenants on the signs; it depends on the tenant and the situation. 27 28 Mayor Faust suggested that marketing of the development as a center might be more successful 29 than additional signage. He expressed concern regarding the 31 foot height previously 30 authorized for the Cub sign. He commented that this signage is not what he envisioned for Silver 31 Lake Village and that it is likely there will be another request for additional signage in the future. 32 He expressed concern with the proposed sign location near the Freedom Gas Station in relation 33 to pedestrian traffic. 34 35 City Manager Morrison clarified that the 31 foot sign was negotiated in this PUD. The sign plan 36 was included in the entire package approved by the City Council in 2003. One thing that was 37 appealing at that time was that the developer only proposed a height of 20 feet with the Cub sign, 38 as they understood the City was sensitive to having too much signage in the center. 39 40 Mayor Faust noted that a decision must be made on the PUD amendment by June 29, 2010 to 41 meet the required timeline. 42 43 Councilmember Stille commented that there may be a compromise that can be reached. He 44 noted that the package previously received by the City Council includes a height of 24 feet for 45 the Cub sign in comparison to the 26 feet discussed tonight. Mr. Wenkus stated the packet 3