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FINAL DELIVERABLE : HSHC 4 <br />property and gain further insights into the community and how the schoolhouse could meet community <br />needs. We created an affinity map with our observations and determined that there were various <br />opportunities where the schoolhouse could continue to serve the community. We presented the <br />opportunities we found to the board members to gain feedback from them and see if they were interested <br />in pursuing them. <br />Next, we researched various other historical societies in the metro area. We picked them in part <br />based on financial success, those organizations that reported greater than $50,000 of revenue had to file a <br />complete financial statement with the IRS. We reviewed those financial statements to see how they were <br />performing financially. The financial statements were analyzed on a spreadsheet to determine how much <br />of the organization’s revenue was due to operational activities, grants, and public support. The client had <br />provided a document of grant opportunities the organization was pursuing for funding the restoration of <br />the schoolhouse. We researched to see if any of the options could be pursued for future grants to the <br />schoolhouse. We also looked into other organizations that provided training, operational, and financial <br />support for smaller historical organizations. <br />We also picked organizations that had operations similar to the opportunities we found for the <br />schoolhouse. We also reviewed their websites to research their operational activities. We were able to look <br />for trends in operating activities that matched the opportunities we found for the schoolhouse. We focused <br />on activities that generate revenue for the schoolhouse and will allow HSHC to focus on its mission of <br />sharing local history with the community. <br />We created a chart listing gathering spaces in Hugo and Forest Lake. This chart included the <br />prices of the space, hours, and amenities. We used the chart to help position the Schoolhouse as a <br />gathering space. We then looked for additional uses of the trailhead which has been used as a resting place <br />for those walking the trails. Our findings can be shown in the next section of the marketing and operations <br />plan. <br />Page 50 of 89